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Location : HOME > Report > Digital Devices/Media/Broadcasting > Digital Consumer Electronics/White Goods
Consumer Segmentation: Multiscreen Use and Service Bundles
Publisher Parks Associates
Date 2015-12
Quantity 62 pages
Type Report
Price

Print


This 360 View Update examines two critically important trends in operator services today – bundling and multiscreen consumption. Service bundling is a key operator strategy. Multiscreen video is an important element of video services today and drives demand for broadband services. This research examines trends in service bundling in the U.S. market and explores links between multiscreen use and uptake of bundles.



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